ANspired

Our Story

Are you thriving and flourishing – working towards aspirational goals, experiencing peak productivity, experiencing joy in life, standing at the edge and leaning in?

Or are you languishing? Struggling and feeling stuck, unable to move forward or don’t see how to move forward.

If you are not moving forward, you are standing still. Striving for a purpose driven, passion filled life, and seeing your ‘self’ as part of something more, something bigger, something whole, rather than fragmented. A meaningful existence. This is what ANspired is about.

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What our
clients say

Building calm and clarity under pressure through mindful coaching.

Anita has had a profoundly positive impact on my mental well-being during one of the toughest periods of my career. Her coaching helped me build perspective and stay grounded through stressful work challenges.

She introduced me to the concept of ‘emotional distancing’ and practical techniques on how to pause before responding. These simple tools have transformed how I handle pressure — I now approach tense situations calmly, without frustration or anger.

I’ve learned to focus my energy on what truly matters and let go of what doesn’t. This shift has made me more composed, confident, and effective in my work and relationships — and ready for the next level.

— Senior Manager, Game Tech Industry

ANspired

Transformative leadership coaching that cultivates clarity, confidence, and meaningful impact.

Working with Anita over the past several months has been a truly transformative journey. I’ve gained invaluable insights across all areas of my life — professional, personal, and familial — leading to four major breakthroughs:

1. Elevated Self-Awareness — Anita guided a deep self-exploration process that sharpened my understanding of who I am, both at work and beyond.

2. Mastery in Delegation — Her coaching equipped me to train and lead managers at various stages of their growth with confidence and clarity.

3. Leadership Differentiation — I developed a nuanced appreciation for the distinct roles of leaders, managers, and individual contributors.

4. Reclaimed Job Satisfaction — Anita helped me rediscover pride in my accomplishments, something I had long overlooked.

Her reflections on my core values — Respect, See, and Loyalty — resonated deeply and continue to shape how I lead. Inspired by these lessons, I’m committed to fostering a workplace culture built on positivity, consistency, and well-being for all.

— Senior Director, Financial Services Industry

ANspired

My four-month coaching experience with Anita has been nothing short of transformative. While I initially had reservations about confronting long-standing patterns—like difficulty saying no, grappling with imposter syndrome, and struggling with work-life balance—Anita’s expert guidance made a world of difference.

Through a series of deep, candid conversations, Anita helped me uncover the beliefs fueling these behaviors. Together, we faced them head-on, no matter how uncomfortable or challenging. The journey wasn’t easy, but the personal growth I’ve achieved is invaluable.

“I can genuinely say that this experience has been a pivotal moment in my life. I now view my career in two phases: before and after my coaching journey with Anita.”

— Project Manager, Technology Industry

ANspired

Deep listening and wisdom that empower leadership growth.

Anita doesn’t just listen; she listens with a depth that few can match. After each session with her, I don’t just feel heard—I feel profoundly understood, emerging as a more effective professional and manager.

When you combine Anita’s two-decade-long corporate experience with her seasoned coaching expertise, the result is nothing short of electric. I leave each session not just energized but reinvigorated, equipped with actionable insights.

Her wisdom, maturity, and steadiness provide me, as a young leader, with a comprehensive 360-degree viewpoint that I occasionally lack. It’s like having a built-in navigation system guiding me through the complexities of leadership and management.

It’s not just another coaching session; it’s an experience I eagerly anticipate—one that has become a cornerstone of my professional development.

— Regional Director, Novus International

ANspired

Empowering women to lead with purpose and possibility.

Engaging with Annie is like embarking on a profound journey into your innermost self. She possesses the extraordinary ability to act as a mirror, revealing not just who you are, but also who you aspire to be.

Then comes the transformative part: Annie offers a toolkit of powerful strategies that genuinely work. To attest to this, after merely two sessions with her, I successfully launched my first online program. This immediate success not only gave me confidence but also ignited my enthusiasm to venture into new professional domains.

For women seeking authentic personal and professional growth, I can’t recommend Annie enough. She doesn’t just guide you through change; she equips you to catalyze it yourself.

— Entrepreneur, Coaching & Education Industry

ANspired

Transforming self-doubt into grounded confidence through reflective coaching.

In our final session today, Anita guided me to reflect on the progress I’ve made — not only in this year’s coaching (2023) but since our first conversation in early 2022. Together we traced a clear line of growth from being externally reactive and anxious to becoming internally curious and grounded.

Earlier in my journey, I often struggled with imposter syndrome — constantly comparing myself to others and questioning my capabilities. Anita helped me reframe those thoughts, focusing instead on my own values and growth. Through our sessions, I developed strategies for emotional resilience and a genuine sense of confidence.

I’m proud of how far I’ve come: more self-aware, less reactive, and more centered. With each reflection, I feel lighter, calmer, and more assured that I’m on the right path toward authentic, self-defined success.

— WCL, Educational Institution

ANspired

Transformative Coaching Across Leadership Contexts

Dr. Hee Soo Yin has partnered with senior leaders across education, social services, and corporate sectors to help them navigate change with clarity and composure. Drawing on her deep coaching expertise and leadership background, she creates reflective spaces that foster resilience, self-awareness, and purposeful action.

Empowering leaders in education, social services, and corporate sectors to adapt, grow, and lead with clarity.

I asked Soo Yin to be my coach during a significant organizational restructuring. I needed clarity on how to adapt and evolve as a leader to guide my division successfully. Through the Birkman assessment tool and a thought-provoking combination of questions and insights, I overcame what seemed like an insurmountable obstacle. Soo Yin’s non-judgmental and reassuring approach provided a safe space for me to address complicated and sometimes emotional challenges. I became aware of my blind spots and stress-induced behaviors, enabling me to better manage myself and, in turn, lead more effectively. This coaching experience has been transformative.

Director, Tertiary Institution in Singapore

Amidst a period requiring swift leadership development to sustain our organization’s rapid growth, Soo Yin’s coaching was instrumental. Her calm, reflective, and supportive demeanor served as a catalyst for effective individual and team development. Her insights helped me create a high-functioning leadership team. She has been a listening ear, a source of practical wisdom, and an effective implementer.

Director, Social Services Organisation in Singapore

At the onset of the COVID-19 pandemic, I faced the challenges of working from home and overseeing my children’s home-based learning. Soo Yin’s coaching offered me a partnership that enhanced my self-awareness and clarity. This enabled me to respond authentically and wisely to work challenges while maintaining balance at home. I felt both supported and challenged as she facilitated my deeper reflections, helping me prioritize and achieve my goals.

Director, Public Listed Organisation in Singapore
ANspired

Transformative Coaching That Inspires Purpose and Growth

Coach Francisco partners with individuals navigating change, career transitions, and personal growth. His reflective yet action-oriented coaching style helps clients rediscover their sense of purpose, embrace self-awareness, and cultivate courage to create meaningful impact — both personally and professionally.

Guiding professionals toward clarity, confidence, and meaningful transformation.

Before meeting Coach Francisco, I believed coaches were just about providing to-do lists for reaching goals. However, Francisco changed my perception entirely.

Francisco was the first to ask what I truly wanted, emphasizing that my desires were central to the coaching process.

He guided me towards self-discovery, fostering an environment where I felt free to focus on my present and future. In doing so, he helped me realize that embracing change, however uncomfortable, is key to progress.

His listening skills, coupled with his own stories, encouraged me to embrace my journey. I’m now filled with self-love, better prepared for my career, and more giving in my personal life.

I highly recommend Coach Francisco for his professionalism, empathy, and wisdom. Thanks, as I always say, for everything.

Professional, Career Transition Journey
ANspired

Transformative Coaching That Elevates Clarity and Purpose

Coach Matthew partners with professionals seeking clarity, balance, and a deeper sense of purpose. His insightful metaphors and reflective questioning spark powerful mindset shifts, while his steady accountability helps clients align action with intention and achieve lasting transformation.

Helping leaders translate reflection into meaningful action.

My coaching experience with Matthew has been transformative. Though I’m naturally introspective, the clarity and insight Matthew brings to our conversations has elevated my self-awareness to new heights.

What sets Matthew apart are his incisive metaphors that resonate deeply with me, thought-provoking perspectives that lead to mindset shifts, and encouraging words that refocus me on my goals. He helps me navigate the obstacles I face, which often manifest as limiting beliefs or negative thoughts.

While one session might trigger a minor change, it’s the series of conversations and the accountability Matthew provides that have led to substantial progress. He continually inspires me to take charge of my destiny, helping me stay aligned with my overarching life objectives, even when life’s minutiae threaten to derail me.

Grace Sarmiento, HR Mgt Trainee, Unilever
ANspired

We all have the opportunity for a new beginning — starting now.

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