Privacy Policy

Effective date: 7 June 2026
Last updated: 7 June 2026

1. About this policy

Anspired Pte Ltd (“Anspired”, “we”, “us”, “our”) is a Singapore-incorporated company (UEN 202033152M) providing executive and leadership coaching to individuals and organisations.

This Privacy Policy explains how we collect, use, disclose, and protect personal data in accordance with the Personal Data Protection Act 2012 of Singapore (the “PDPA”). It applies to personal data we collect through our website (anspired.sg), through our communications with you, and in the course of providing coaching services.

For coaching engagements with organisations, additional data terms may be set out in the engagement letter between Anspired and the client organisation. This Privacy Policy applies in addition to those terms. For individual coaching engagements, this Privacy Policy is the primary statement of how we handle your personal data.

2. Our Data Protection Officer

Anspired’s Data Protection Officer is Anita Rajendran-See, the founder.

You can reach the DPO at:

  • Email: hello@anspired.sg
  • Mail: Anspired Pte Ltd (attn: DPO), 100 Peck Seah Street #08-14 PS 100, Singapore 079333
  • Phone / WhatsApp: +65 9853 5600

Please use the email address above for any access, correction, or withdrawal request, or to make a complaint about how we handle your personal data.

3. What personal data we collect

We collect the following categories of personal data, depending on how you engage with us.

From visitors to our website

  • Standard server log information (IP address, browser type, pages visited, time of visit)
  • Cookie data, including analytics cookies set by Google Analytics if you accept them (see Section 11)

From prospective clients (discovery call enquiries)

  • Your name and contact details (email address, phone number) provided through WhatsApp, email, or our Calendly scheduling page
  • The substance of your enquiry as you describe it to us
  • We do not keep separate written notes of discovery calls. Any email or WhatsApp correspondence about a discovery call is retained as part of our general communications, as described in Section 9.

From clients during a coaching engagement

  • Name, contact details, billing details, and (for organisational engagements) sponsor details
  • Information you choose to share with us during coaching sessions
  • Coaching session recordings, only where you have explicitly consented to the session being recorded. Sessions are not recorded by default.
  • Coaching notes prepared by Anita for her own reference during the engagement

We do not knowingly collect personal data from children under 18. Our services are intended for adult professionals.

4. How we collect personal data

We collect personal data directly from you when you:

  • Visit our website or interact with content on it
  • Contact us via email, WhatsApp, our website forms, or our scheduling page
  • Schedule or attend a discovery call or coaching session
  • Enter into an engagement with Anspired as an individual or on behalf of an organisation
  • Make a payment for our services

We do not buy personal data from third parties, and we do not use third-party data brokers for marketing.

5. Why we collect, use, and disclose personal data

We collect, use, and disclose personal data for the following purposes:

  • To respond to your enquiries and arrange discovery calls
  • To deliver coaching services agreed between us
  • To prepare engagement letters, invoices, and receipts
  • To maintain accounting and tax records as required by Singapore law
  • To improve our services, including by understanding how visitors use our website (aggregated analytics)
  • To comply with legal and regulatory obligations, including obligations under the PDPA, the Singapore Companies Act, and tax law
  • To establish, exercise, or defend legal claims

We do not use personal data for marketing communications. Anspired does not send a newsletter or marketing emails.

6. Consent

By submitting personal data to us through our website, by email, by WhatsApp, by phone, or by entering into a coaching engagement, you consent to our collection, use, and disclosure of your personal data for the purposes set out in Section 5.

You can withdraw your consent at any time by writing to the DPO at hello@anspired.sg. We will respond to your withdrawal request within 30 days and explain any consequences of withdrawal (for example, we may not be able to continue an active coaching engagement if essential personal data may no longer be processed).

7. Who we share personal data with

We share personal data only with the following categories of recipients, and only to the extent necessary for the purposes in Section 5:

  • Service providers and platforms we use to operate our business, including:
    • Google LLC (Google Workspace for email and calendar; Google Drive and Google Docs for document storage; Google Analytics for website usage statistics)
    • Meta Platforms Ireland Limited (WhatsApp Business for messaging)
    • Zoom Video Communications Inc. (for coaching sessions delivered virtually)
    • Calendly LLC (for discovery call scheduling)
    • Dropbox International Unlimited Company (for document storage)
    • Stripe Payments Singapore Pte Ltd (for card payments)
    • Xero Limited (for invoicing and accounting)
  • Professional advisers, such as auditors, accountants, and lawyers, where required
  • Regulatory and law enforcement authorities, where required by law or to protect our legal rights

Bench and associate coaches. Anita is the sole point of client contact at Anspired. Coaches in our team are not given access to client personal data, including for engagements that Anita refers internally; the client relationship and data handling remain with Anita.

8. International transfers of personal data

Some of the service providers listed in Section 7 are located outside Singapore (for example, Google and Zoom hold data in regional data centres including in the United States and the European Union; Dropbox and Stripe similarly store data internationally).

Where we transfer personal data outside Singapore, we take steps to ensure that the recipient is bound by legally enforceable obligations to provide a standard of protection comparable to the protection afforded under the PDPA, in accordance with section 26 of the PDPA and the Personal Data Protection Regulations 2021.

9. How long we keep personal data

We retain personal data only for as long as it is necessary for the purposes set out in Section 5, or as required by law.

  • Coaching engagement records (engagement letters, notes, invoices, related correspondence): retained for five (5) years following the end of the engagement. This aligns with the record-keeping requirements of the Singapore Companies Act 1967 and the Income Tax Act.
  • Session recordings (only where you have consented to recording): retained for the duration of the engagement and deleted within 90 days of the engagement ending, unless you have asked us to retain them longer.
  • Discovery call enquiries that do not lead to an engagement: any email or WhatsApp correspondence is retained for up to 12 months, then deleted.
  • Website analytics data: retained according to our Google Analytics retention setting, currently 14 months.
  • Accounting records (invoices, payment records): retained for a minimum of 5 years as required by the Singapore Companies Act.

When the retention period ends, we delete or anonymise the relevant personal data.

10. Your rights under the PDPA

You have the following rights with respect to your personal data:

  • Right of access — to request a copy of personal data we hold about you, and information about how it has been used or disclosed in the past year
  • Right of correction — to ask us to correct any personal data that is inaccurate or incomplete
  • Right to withdraw consent — to withdraw your consent to our collection, use, or disclosure of your personal data
  • Right to make a complaint — to make a complaint about how we have handled your personal data

To exercise any of these rights, please write to the DPO at hello@anspired.sg with enough detail for us to identify you and the personal data in question. We will respond within 30 days. We may charge a reasonable fee for access requests that involve a substantial amount of data, in line with the PDPA.

If you are not satisfied with our response, you may make a complaint to the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg.

11. Cookies and website analytics

Our website may use cookies and similar technologies to function correctly and to help us understand how visitors use the site. Cookies are small files placed on your device when you visit a website.

We use:

  • Essential cookies — required for the website to function (for example, to maintain a session). These cannot be disabled.
  • Analytics cookies — set by Google Analytics, to help us understand which pages are visited and how visitors navigate the site. These are only set if you accept analytics tracking. Analytics data is aggregated and does not identify you personally.

You can manage cookies through your browser settings. Disabling cookies may affect how the website functions.

12. How we protect personal data

We take reasonable steps to protect personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks. These include:

  • Using reputable service providers (named in Section 7) with established security practices
  • Storing personal data in access-controlled cloud services (Google Workspace, Dropbox)
  • Using strong, unique passwords and two-factor authentication on all accounts that hold personal data
  • Limiting access to personal data to Anita as DPO
  • Reviewing our data handling practices periodically

13. Data breach notification

If we become aware of a data breach involving personal data that is likely to result in significant harm to an affected individual, or that affects 500 or more individuals, we will notify the affected individuals and the Personal Data Protection Commission in accordance with the Data Breach Notification Obligation under the PDPA.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices, our services, or the law. We will publish the updated policy on this page and update the “Last updated” date at the top. Where changes are material, we will take reasonable steps to bring them to the attention of clients with active engagements.

15. Contact us

For any question about this Privacy Policy or about how we handle personal data:

Anita Rajendran-See, Data Protection Officer
Anspired Pte Ltd (UEN 202033152M)
100 Peck Seah Street #08-14 PS 100, Singapore 079333
Email: hello@anspired.sg
Phone / WhatsApp: +65 9853 5600